I didn't avoid the ads though. And two ads (both from Esurance) riffed off the idea of segmenting: that the business goal of data mining customer data is to segment people into little categories that can be targeted the same way. The ads are a little heavy-handed, but then I don't think most people actually know how data mining works to segment them. And getting Bryan Cranston to play a "sort-of" pharmacist was brilliant.
Esurance: "Sorta Pharmacy"
Esurance: "Sorta Mom"
And finally, an entire 30 minute show centered around the idea of a Facegoogle-like company invading our privacy by reading our texts/emails etc. If you don't watch Parks and Recreation, then it's too difficult to summarize six-odd seasons of shenanigans, but in brief: A facebook-google mashup-like company is setting up shop in a small town in Indiana, and is sending people free gifts via Amazon-like shopping drones based on analyzing their private communication, and then shenanigans ensure. If you can't stand the horror of watching network TV, then there's a short clip here:
and the full episode is on Hulu (for now) here.
